Knowledge Base ("Why are my open rate low?" And other topics)

On this page, we source some of the most important things you need to know about email marketing using the leads you get from

How many leads should I buy? This is one of the most common questions we get.

Sometimes we get complaints such as "I didn't get a sale after sending out 100 emails". We understand you're concerns. The thing is, email marketing is different than paid advertising on social media. Below are some statistics that you can look at to calculate how many emails you need for your industry. For example, if you are in the beauty niche, you might want to target an open rate of >15%. Click through rate would be around 4%. By this, you might get 4 visitors by sending 100 emails. PLEASE KEEP IN MIND that it still depends on how you present your emails and the targeted list.

If you want to increase your chances, you might want to consider using a bigger list to market your product/service.

Email open rate

This is the benchmark for cold email open rate. Depending on your industry, it might be higher or lower. If you don't reach these statistics, the biggest factors would be your subject line or your targeting audience.

Depending on your industry, average email open rates vary from 15.22% to 28.46%.

This is the result of one of our customers. He got an open rate of 57.5% after sending 2000 cold emails. Targeted niche: online business. Subject line starts with "50% OFF ... ".

Personalized emails using names has also a high impact on opening and click through rate.

You can read more about open rate here:

Click through rate

The next numbers you want to look out for is click-through rate. It depends on the industry and what you're offering.

How do you compare? 2020 email marketing statistics compilation ...